Black Velvet (Case Study)

The task was to craft a contemporary brand identity for a company, and my choice fell upon Black Velvet Whisky, drawn to its distinct flavor profile. Originating from the finest ingredients in Quebec, Canada, this whisky boasts a heritage of quality craftsmanship. My objective was clear: to marry the smoothness of its taste with an equally refined visual identity. Through meticulous design, I sought to capture the essence of Black Velvet Whisky, presenting it with a sleek and sophisticated aesthetic that mirrors its unparalleled flavor.

Art Director / Logo Design / Illustration / Package Design

Whiskey Bottle & Labels

Social Media

OOH

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