Expedia Unite (Case Studies)
   
The desire to explore has remained resilient in a year defined by lockdowns and uncertainty. The pandemic has given rise to a new kind of traveler—seeking solace and serenity away from the hustle and bustle of cities like Los Angeles, Miami, Atlanta, and New York. This growing yearning for tranquility inspired us to reconnect with the charm of small, quiet towns across America. Our mission for this project was to encourage hesitant travelers to venture off the beaten path and rediscover the hidden treasures scattered across the country. Through a strategic campaign that spanned Instagram, out-of-home billboards, and the evocative power of music, we sought to captivate our audience and ignite their curiosity for these overlooked gems waiting to be uncovered.