HUNTSMAN X BIANCHI (Case Studies)

Step into timeless elegance and tradition with H. Huntsman & Sons, renowned for crafting the world's finest suits since 1849. Embrace the rich heritage of F.I.V. Edoardo Bianchi, the venerable Italian bicycle manufacturer from 1885, known for its enduring craftsmanship.Given the task of elevating the brands of these prestigious companies, I seized the opportunity to unite high fashion and cycling, leading to a campaign perfectly timed for London's iconic Tweed Run. This annual event, held on the first Sunday of spring, draws enthusiasts from across Europe, showcasing their refined tweeds as they pedal through the heart of London. As the Art Director and Designer, I created a compelling series of OOH billboards across the city landscape, accompanied by an exclusive Huntsman x Bianchi storefront banner. These visuals invited individuals to harmonize their tweeds and bikes, offering a unique blend of sophistication and adventure.