Project Name: It’s MiLK
My Role : Art Director
Goal: To reposition MiLK as a brand that resonates with Millennials and Gen Z by reintroducing it as a culturally relevant, modern experience. The objective was to build a cohesive creative system that connected social, OOH, and experiential moments, sparking conversation, driving engagement, and reestablishing MiLK’s place in contemporary culture.