Project Name: Return to the Wild
My Role: Art Director
Goal: The goal of this project was to create a cohesive, cross-platform design system that brought 2025 National Park Week to life across digital, social, OOH, and experiential touchpoints. By building a flexible visual language that could adapt to every platform while remaining instantly recognizable, the campaign aimed to drive engagement, spark excitement, and encourage people to unplug, reconnect with nature, and participate in National Park Week in a meaningful way.
