Project Name: Black Velvet Whisky
Role: Art Director
Goal: This project reimagined Black Velvet Whisky through a modern brand identity that respected its heritage while elevating its presence for today’s consumer. Inspired by the whisky’s smooth character and craftsmanship, I developed a refined visual system rooted in elegance, restraint, and premium simplicity, positioning Black Velvet as a modern classic.

Art Director / Logo Design / Illustration / Package Design

Whiskey Bottle & Labels

Social Media

OOH

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