Project Name: 3rd Best Cola
My Role: Art Director
Goal: In a category dominated by two giants, I led the repositioning of Royal Crown Cola as the confidently self-aware third-best cola in the world. Being third isn’t a compromiset’s a distinction. Rooted in flavor, heritage, and authenticity, the goal was to reintroduce RC Cola’s bold identity and unmistakable taste while challenging consumers to rethink what defines great cola.
